passion project

Elevate Your Experience with Mary Juana & Juana

Discover a World of Vibrant Bliss and Familial Bonding through this Playful, Uplifting Brand

Inspired by Mary and her cherished siblings, Juan and Juana, wanted their brand to mirror the euphoria of cannabis, captured perfectly by the carefree spirit of balloons. The logo embodies this familial bond and the uplifting feeling cannabis brings. Vibrant, lively colors saturate their packaging and designs, inviting you into a world where every moment promises a good time and a sweet treat. Hand-drawn illustrations transport you to a realm of delight, where joy is abundant and happiness is shared freely.

Mary Juana and Juana have a mission to spread happiness through cannabis, inspired by Mary's love for her sister Juana and brother Juan. The brand's logo is a lively balloon that represents its core values of vibrancy, playfulness, and upliftment. The products are designed to enhance your experience, just like balloons that float freely and bring color and joy. Join them on a journey that celebrates each moment and inspires wonder, while spreading joy step by step.

The logo, a testament to family unity, captures the essence of their mission—to spread happiness one step at a time. With every puff, a shared sense of wonder fills the air, echoing the cherished connection between siblings. The packaging bursts with vivacious hues, a visual ode to the kaleidoscope of emotions unlocked by cannabis. Hand-drawn illustrations beckon you into a world where every inhale is a journey into bliss, and every exhale a release of care.

Integrating brand strategy with dynamic motion design, whimsical illustration, captivating package design, and compelling copywriting, this passion project embodied Mary Juana & Juana's mission of spreading joy through cannabis.

Duration

Role

Toolkit

October 2023- November 2023

(1 month)
Brand Strategy + Copywriting + Graphic Design + Illustration + Motion Design + Packaging Design
InDesign

Illustrator

Photoshop

After Effects

Elevate Your Experience with Mary Juana & Juana

Brand identity
Graphic design
Motion Design

Embark on a journey with Mary Juana and Juana, where the essence of happiness intertwines with the spirit of cannabis. Inspired by the deep bond between Mary and her beloved siblings, Juan and Juana, this passion project blossoms into a celebration of joy and togetherness.

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Creating Unified Brand Guidelines for Omni Family Health

Brand identity
Graphic Design
Web Design

I crafted a comprehensive brand guideline for Omni Family Health to address inconsistencies in their brand identity. This guideline ensures unified messaging across communication channels, fostering trust and recognition among their audience while effectively communicating their mission of providing exceptional healthcare to their communities.

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Enhancing Brand Unity for the Community College League of California

Brand Identity
Graphic Design
Web Design

The Community College League of California (CCLC) represents 73 local public community college districts, supporting them in serving students and communities through advocacy and shared services. To enhance communication and representation, their diverse activities required a unified brand presence.

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Fill the form and start a project or, if you prefer to email me instead... stephencalderon07@gmail.com
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