Elevating Voices, Transformative Branding for the Community College League of California
Unveiling a Vision: Strengthening Community College Advocacy and Support Across California
We meticulously selected colors that would resonate with both professionalism and the essence of California's coastal beauty. Opting for royal blue and sea green, complemented by cool grey for versatility, we aimed to convey stability, growth, and the serene allure of the coast. This palette formed the foundation of our visual identity, capturing the essence of CCLC's mission in a visually appealing manner.
In selecting photography for the branding project, we focused on imagery that would convey strength and leadership effectively. Each photograph depicted individuals in influential roles within the community college landscape, embodying CCLC's mission of empowering leaders. Through carefully curated visuals, we sought to inspire confidence and trust in CCLC's initiatives and programs.
During my leadership on the branding project for the Community College League of California (CCLC), supported by a talented copywriter, our primary aim was to refresh CCLC's brand identity while staying aligned with their mission of advocating for California's community colleges. This case study provides a glimpse into our strategic approach, emphasizing the integration of professional aesthetics and symbolic elements to craft a cohesive branding solution.
Duration
Role
Toolkit
(3 months)
Illustrator
Photoshop
After Effects
Figma
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